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To mark the two-year anniversary of the SSC Codes of Conduct on Environmental Claims and Environmentally Responsible Fish and Seafood Sourcing, ClientEarth initiated an independent, third-party assessment of their implementation by SSC Members operating as seafood businesses. This report is the outcome of that assessment.
Of all 80 products sourced, 71 (89%) were sourced in alignment with the SSC Sourcing Code. The nine products that did not meet the requirements consisted of seven non-member and two SSC member products.
The study found 17% of claims to be potentially misleading or unverified, compared to 32% at the time of ClientEarth’s Labelling Report in 2011 – a 15% improvement.