Daniel Webb is an environmental advocate and the founder of Everyday Plastic, a pioneering organisation aimed at raising awareness about the plastics crisis, inspiring action to reduce plastic waste, and pushing for better policy. In 2017, Daniel embarked on a personal challenge to collect and catalog all the plastic waste he used in a year. This endeavour culminated in the creation of Everyday Plastic, an innovative project that has captured global attention for its impactful approach to addressing one of the most pressing environmental challenges of our time. In addition to founding Everyday Plastic, Daniel established The Big Plastic Count with partners Greenpeace UK. The Big Plastic Count is the UK’s largest investigation into household plastic waste. This nationwide citizen science experiment has empowered hundreds of thousands of people to take action against plastic waste and has generated valuable data for advocacy and policy change.