Clean Air Now: London Artists call for pollution awareness

Clean Air Now: London artists call for pollution awareness

Far from the dense smogs of the 1950s, today’s noxious air pollution goes virtually unseen. Now two London artists are rallying to raise awareness of the UK’s illegally dirty air – and why it is so important to speak up about the problem.

Artists Vasilisa Forbes, who previously ran a billboard campaign on female body image, and Claire Matthews are launching Clean Air Now. It’s a series of huge billboard posters in the UK capital, shot by photographer Terry Paul. They show mask-wearing city-dwellers and sketch statistics on how air pollution is damaging our health. The first one will appear in Bethnal Green this week.

Why we need Clean Air Now

The campaign targets the city’s younger generations, who, according to Forbes and Matthews, generally lack awareness about air pollution.

Simon Alcock, of environmental lawyers ClientEarth, said: “London’s toxic air is largely invisible, which means many people don’t realise what a serious threat to their health it is. These striking images are aimed at getting people to think about the problem and how they can be part of the solution. That can only be a good thing.”

Air pollution levels across the UK consistently break legal limits, with several London boroughs surpassing their annual limits within a single week of 2016 starting.

Simon added: “Everyone has the right to breathe clean air. A new Clean Air Act in the UK would be the best way to ensure this happens.”

ClientEarth is taking the UK government back to court on 18 and 19 October this year, over its continued failure to make plans that protect people from toxic air.

Share this...
Share on Facebook! Tweet this! Share on LinkedIn! Email!

Vasilisa Forbes

Related articles

More from

  • polluted park

    High Court orders UK air pollution hearing

    The High Court has ordered a hearing into the government’s application to delay publication of a crucial clean air plan for the UK.

  • children biking for story saying UK government makes last ditch bid to delay essential clean air plans

    UK Government makes last-ditch bid to delay essential clean air plans

    The UK Government made a last-ditch bid to delay publication of its air quality plans on Friday evening, citing “pre-election proprietary rules”.

  • St Paul and Millennium Bridge at night with blue sky and moon

    London Ultra Low Emission Zone could be introduced in 2019

    The Mayor of London has announced the Ultra Low Emission Zone (ULEZ) will come into effect in April 2019, a year earlier than planned.

  • Picture of the river Seine in Paris at sunset

    New emissions testing could slash air pollution

    The mayors of London and Paris have announced an on-the-road emissions testing scheme for new cars and vans. The UK government should follow suit.

  • Explore our work

    Follow us

    Newsletters

    Get our regular email newsletters, they contain the latest updates on our work as well as features and articles about environmental issues, science and politics.